The Postbox Maze will be open from Friday 13 September to Monday 16 September, tickets cost £12.50 and are available to book now. It’s time to switch off our phones, wander a crimson maze and enjoy a celebration of fashion and the written word. But with this project for LFW, Hindmarch’s principal aim is to 'celebrate the almost lost art of slow communication'. Now, the designer is bringing her elegant maze to LFW, again immersing customers in the world of their accessories. The Postbox Maze promises to be an imposing sight In February, the designer opened the Weave Project in February which invited customers to clamber through suspended blue woven tubes inspired by her Neeson tote. In 2018 her Chubby Hearts and Chubby Cloud installations featured squashed Valentine's surprises and the world’s largest beanbag respectively. It features a top handle, chain cross-body strap, one main compartment, internal card pocket, external slip pocket and embossed Anya Hindmarch logo and bow. ![]() Hindmarch, a keen observer of societal trends as well as changing fashions, is known for weaving her customers into her brand. The official unveiling of Metamorphosis IIIįor the eyes, meanwhile, artefacts loaned by the Postal Museum in Clerkenwell are on display, shifting perspectives on significant historical events.įinally, one can put pen to paper in workshops run by modern calligraphy experts Quill London, with the opportunity to have your handwritten letter posted afterwards. Escher’s Metamorphosis III mural, which was designed 50 years ago for The Hague Post Office.Īs well as navigating its twists and turns, visitors will hear recordings of letters from across the globe, released in collaboration with Letters Live. The titular component of the installation is The Postbox Maze itself, a cherry red three-dimensional maze inspired by the patterns of M. ![]() According to Hindmarch, the sleek flap design, inspired by a postbox opening, makes the lightweight gold frame difficult to fit to the bag. The installation, housed once again in Soho's Brewer Street Car Park, will mark the launch of the new Postbox Bag, an accessory more complicated than it looks. This season looks to be no exception, as Hindmarch's just-announced latest immersive installation will celebrate the lost art of letter writing. In 2009 Anya Hindmarch was awarded an MBE in recognition of her contribution to the British fashion industry and in the last year Anya has received two prestigious Accessory Designer of the Year awards: a British Fashion Award and the Glamour Women of the Year award.British bag designer Anya Hindmarch has become known for pulling off some of the most interesting (and Instagrammable) events of London Fashion Week. Part of an ongoing commitment to reconnect the craftsman and the customer, each bespoke piece is - as Anya says - about ‘having your name on something, rather than mine’.Ī passionate advocate of British design and arts, Anya is also a UK Trade Ambassador, a Non-Executive Director of the British Fashion Council and a trustee of both the Royal Academy of Arts and the Design Museum. There are also five Anya Hindmarch Bespoke stores, where customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. In addition, the collections are showcased in seasonal pop-ups that have included a ‘Mini Mart’ on London’s Mount Street and an Anya Hindmarch ‘Service Station’, the first retail installation to be housed in the Selfridges London car park which then travelled to Korea, Tokyo and LA. Recent highlights include models floating weightlessly over the catwalk, a 120-strong male choir and a giant mirrored kaleidoscopic set. The only accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch shows have become renowned for their creativity and wit. Despite this global success, Anya Hindmarch still retains the appeal and uniqueness of a niche brand. Anya founded her business in London in 1987 and has since grown into a global brand that has over 40 stores - including flagships in New York, London and Tokyo – and is stocked in many of the world’s best retail stores, from Barney’s in New York to BoonTheShop in Korea.
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